Hi, I'm Tal
Strategist, Marketer, Geek, Creator.
BEEN THERE
2020
Head of Product Marketing, Brand & PR
Leading the #posturemovement, making the world more upright
2019
WIX
Head of Marketing- Wix Ascend
Helping SMBs around the world to make the most of simple yet useful tools to grow their business and manage it with ease.
2016-2018
Marketing Lead & portfolio consultant
Leading Marketing for SamsungNEXT Tel Aviv VC & product teams.Supported portfolio companies such as Brodamnn17, Mobile Physics, dis.co, MissingLink.ai, StreamElements among others.
2014-2015
Google Israel
ShoppingIL lead
Led Google's effort to boost domestic e-commerce in Israel. Generated 5M$ sales in 48 hours from 1.1M users among 300 retailers. Managed a community of retailers and advocates. Launched & established a household brand -ShoppingIL has become the Israeli cyber Monday and in Nov 2019 took place for the 6th time.
2012-2016
YOUTUBE
YouTube Israel Marketing manager
Positioned Youtube as highly relevant media for brand advertisers and evangelized YouTube culture and creators resulting in significant revenue growth. .
2003-2017
CAMPUS FOR MOMS
2007-2016
Co-Founder
I imagined and developed the concept of the first worldwide baby-friendly startup school and scaled to 4 additional countries, reaching hundreds of female entrepreneurs in Israel, UK, Poland, Spain and South Korea.
2003-2007
Product Marketing Manager
As a steward of the Google brand in Israel I led on multiple projects including product launches: Google Chrome, Street View, developed and scaled global marketing program such as WebRangers, DevArt and work with diverse audiences: consumers, small businesses, enterprises, agencies and developers.
B2B & Trade Marketing Manager
I turned Customer insights into marketing, products, sales and trade strategy in Unilever food solutions and retail sales.
THE SYSTEM
I use data, empathy and creativity to maximize the value of new technologies for people.
PASSION
DATA
CURIOUSITY
OPEN MINDED
CHAOS
STRUCTURE
HANDS ON
LAUNCH AND ITERATE
95%
90%
95%
85%
60%
85%
80%
90%
BEEN THERE
2021
POWTOON
Chief Marketing Officer
Making workplace communcation awesome.
2020
Head of Product Marketing, Brand & PR
Leading the #posturemovement, making the world more upright
2019
WIX
Head of Marketing- Wix Ascend
Helping SMBs around the world to make the most of simple yet useful tools to grow their business and manage it with ease.
2016-2018
Marketing Lead & portfolio consultant
Leading Marketing for SamsungNEXT Tel Aviv VC & product teams.Supported portfolio companies such as Brodamnn17, Mobile Physics, dis.co, MissingLink.ai, StreamElements among others.
2014-2015
Google Israel
ShoppingIL lead
Led Google's effort to boost domestic e-commerce in Israel. Generated 5M$ sales in 48 hours from 1.1M users among 300 retailers. Managed a community of retailers and advocates. Launched & established a household brand -ShoppingIL has become the Israeli cyber Monday and in Nov 2019 took place for the 6th time.
2012-2016
YOUTUBE
YouTube Israel Marketing manager
Positioned Youtube as highly relevant media for brand advertisers and evangelized YouTube culture and creators resulting in significant revenue growth. .
2003-2017
CAMPUS FOR MOMS
2007-2016
Co-Founder
I imagined and developed the concept of the first worldwide baby-friendly startup school and scaled to 4 additional countries, reaching hundreds of female entrepreneurs in Israel, UK, Poland, Spain and South Korea.
2003-2007
Product Marketing Manager
As a steward of the Google brand in Israel I led on multiple projects including product launches: Google Chrome, Street View, developed and scaled global marketing program such as WebRangers, DevArt and work with diverse audiences: consumers, small businesses, enterprises, agencies and developers.
B2B & Trade Marketing Manager
I turned Customer insights into marketing, products, sales and trade strategy in Unilever food solutions and retail sales.
BEEN THERE
2021
POWTOON
Chief Marketing Officer
Making workplace communcation awesome.
2020
Head of Product Marketing, Brand & PR
Leading the #posturemovement, making the world more upright
2019
WIX
Head of Marketing- Wix Ascend
Helping SMBs around the world to make the most of simple yet useful tools to grow their business and manage it with ease.
2016-2018
Marketing Lead & portfolio consultant
Leading Marketing for SamsungNEXT Tel Aviv VC & product teams.Supported portfolio companies such as Brodamnn17, Mobile Physics, dis.co, MissingLink.ai, StreamElements among others.
2014-2015
Google Israel
ShoppingIL lead
Led Google's effort to boost domestic e-commerce in Israel. Generated 5M$ sales in 48 hours from 1.1M users among 300 retailers. Managed a community of retailers and advocates. Launched & established a household brand -ShoppingIL has become the Israeli cyber Monday and in Nov 2019 took place for the 6th time.
2012-2016
YOUTUBE
YouTube Israel Marketing manager
Positioned Youtube as highly relevant media for brand advertisers and evangelized YouTube culture and creators resulting in significant revenue growth. .
2003-2017
CAMPUS FOR MOMS
2007-2016
Co-Founder
I imagined and developed the concept of the first worldwide baby-friendly startup school and scaled to 4 additional countries, reaching hundreds of female entrepreneurs in Israel, UK, Poland, Spain and South Korea.
2003-2007
Product Marketing Manager
As a steward of the Google brand in Israel I led on multiple projects including product launches: Google Chrome, Street View, developed and scaled global marketing program such as WebRangers, DevArt and work with diverse audiences: consumers, small businesses, enterprises, agencies and developers.
B2B & Trade Marketing Manager
I turned Customer insights into marketing, products, sales and trade strategy in Unilever food solutions and retail sales.
BEEN THERE
2021
POWTOON
Chief Marketing Officer
Making workplace communcation awesome.
2020
Head of Product Marketing, Brand & PR
Leading the #posturemovement, making the world more upright
2019
WIX
Head of Marketing- Wix Ascend
Helping SMBs around the world to make the most of simple yet useful tools to grow their business and manage it with ease.
2016-2018
Marketing Lead & portfolio consultant
Leading Marketing for SamsungNEXT Tel Aviv VC & product teams.Supported portfolio companies such as Brodamnn17, Mobile Physics, dis.co, MissingLink.ai, StreamElements among others.
2014-2015
Google Israel
ShoppingIL lead
Led Google's effort to boost domestic e-commerce in Israel. Generated 5M$ sales in 48 hours from 1.1M users among 300 retailers. Managed a community of retailers and advocates. Launched & established a household brand -ShoppingIL has become the Israeli cyber Monday and in Nov 2019 took place for the 6th time.
2012-2016
YOUTUBE
YouTube Israel Marketing manager
Positioned Youtube as highly relevant media for brand advertisers and evangelized YouTube culture and creators resulting in significant revenue growth. .
2003-2017
CAMPUS FOR MOMS
2007-2016
Co-Founder
I imagined and developed the concept of the first worldwide baby-friendly startup school and scaled to 4 additional countries, reaching hundreds of female entrepreneurs in Israel, UK, Poland, Spain and South Korea.
2003-2007
Product Marketing Manager
As a steward of the Google brand in Israel I led on multiple projects including product launches: Google Chrome, Street View, developed and scaled global marketing program such as WebRangers, DevArt and work with diverse audiences: consumers, small businesses, enterprises, agencies and developers.
B2B & Trade Marketing Manager
I turned Customer insights into marketing, products, sales and trade strategy in Unilever food solutions and retail sales.